This annual contest on the Ajijic malecón is about the tradition of Mexican bread pudding that's served on Fridays during the 40 days of Lent.
La Feria de la Capirotada is a competition to see who makes the best capirotada, which is similar to bread pudding and served on Fridays during Lent.
Now in its 9th year in 2025, Ajijic’s Feria de la Capirotada is your chance to try out more than 20 varieties of the stuff, from the traditional recipe to more modern approaches.
Founder Lee Hopper, who moved to Ajijic in the 1960s as a child with his parents, says that it’s Mexico’s only feria de capirotada.
Once you’re inside, you’ll get to taste a couple of dozen varieties of capirotada. Have a favorite or two? If you like, you can purchase a token for ten pesos each and drop it in a jar at the table of your choice to vote for who you think makes the best capirotada.
At the end of the night, all the tokens are added up and the top three winners are announced and given their prizes, which are donated by local businesses.
The feria is usually held on the Ajijic malecón:
2025 Feria de la Capirotada Information
The 2025 Feria de la Capirotada will be on April 5 (likely from around 2-7 p.m.)
Participate as a Contestant
If you want to participate in the feria as a contestant, contact Lee Hopper at 331-706-1234 or message him through the feria’s Facebook page.
Last updated: 2024-07-11
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