Lakeside Guide to Lake Chapala, Ajijic, Mexico

Our Lady of Guadalupe Day

At a Glance

The Virgin of Guadalupe is one of Mexico’s most important figures. Our Lady of Guadalupe Day on December 12 celebrates the 1531 appearances of the Virgin Mary to Juan Diego on a hillside in Mexico City.

More Info

Mexico’s most important religious figure is the Virgin of Guadalupe, a Marian apparition that appeared to Juan Diego in December 1531 on a hillside outside Mexico City.

Since then, December 12 in Mexico and many other countries in the Americas is known as the Día de la Virgen de Guadalupe.

The Virgin is the patrona of Ajijic’s Seís Esquinas neighborhood, so December 12 is the final day of a nine-day novenario. The eight days before have music, food, and (towards the end) fireworks castillos around the barrio’s small plaza. The last three nights are the biggest.

Procession Info for Our Lady of Guadalupe Day in Ajijic

In Ajijic, the afternoon’s procession usually starts between 4-4:30 p.m. at the Sanctuary for Our Lady of Guadalupe in the Seís Esquinas neighborhood and then goes east on Ocampo/Constitución, north on Galeana, west on Zaragoza, south on Francisco Villa and returns to the sanctuary for mass. Afterward, celebrations continue outside in the small plaza until late into the night.

There will likely be a fireworks castle on the last night and possibly on December 10 and 11, as well.

Last updated December 7, 2019

Dane Strom

Dane Strom The Lakeside Guide

I moved to Ajijic in 2010 when I decided to quit my job of seven years as an editorial assistant at The Denver Post in Colorado. I'm the photographer, web designer, programmer, marketer, writer... the everything behind this website, The Lakeside Guide. All of the businesses on this website appear here for free at no cost to them. If you find this site useful, please consider giving a small donation to become a site patron. Learn more about The Lakeside Guide or check out my other website about photography of Mexico.

Photos of Our Lady of Guadalupe Day

During the procession for Our Lady of Guadalupe, the lead conchera of the Aztec dance group blesses each street altar with incense as the procession passes. On December 12, people living along the procession route in the Guadalupe neighborhood set up an altar on the street dedicated to the 1531 sighting of the Virgin Mary by Juan Diego.

During the procession for Our Lady of Guadalupe, the lead conchera of the Aztec dance group blesses each street altar with incense as the procession passes. On December 12, people living along the procession route in the Guadalupe neighborhood set up an altar on the street dedicated to the 1531 sighting of the Virgin Mary by Juan Diego.

A brother and sister dressed as a little version Juan Diego and an adelita.

A brother and sister dressed as a little version Juan Diego and an adelita.

Escaramuzas charras surround the image of the virgin while holding a rope made from fabrics.

Escaramuzas charras surround the image of the virgin while holding a rope made from fabrics.

The procession starts at 4 p.m. this year in the Seís Esquinas neighborhood.

The procession starts at 4 p.m. this year in the Seís Esquinas neighborhood.

Virgin of Guadalupe Day
Some boys dress up as little versions of Juan Diego.

Some boys dress up as little versions of Juan Diego.

People in the procession pass an altar depicting the appearance of the Virgin of Guadalupe to Juan Diego.

People in the procession pass an altar depicting the appearance of the Virgin of Guadalupe to Juan Diego.

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