Lakeside Guide to Lake Chapala, Ajijic, Mexico

Fiesta for Our Lady of the Rosary

At a Glance

Most towns in Mexico have their own patron saint & Virgin which people celebrate each year with multi-day fiestas. Ajijic’s patroness is Our Lady of the Rosary, who is honored for the entire month of October, culminating in a grand procession & festival on October 31.

More Info

The Fiesta de la Virgen del Rosario is a month-long celebration for Ajijic’s patroness, the Virgin of the Rosary.

Most towns in Mexico have a patrón (Saint Andrew in Ajijic) and a patrona, who get honored each year with a nine-day novenario. Ajijic’s patrona gets a whole month-long celebration with two processions at the end of September and a final, larger procession on October 31.

September 29 Procession

The image of the virgin stays year-round in her chapel on the Ajijic plaza. But every 29th of September she is taken out and marched to the church near Seís Esquinas in West Ajijic. This procession begins at 5 p.m. See more photos of this procession further down the page.

September 30 Procession

The next day on September 30, another procession takes her to Church San Andrés, where she stays for the month of October. This procession starts at 6: 30 p.m. Every morning of the month, a procession takes place before sunrise, called las mañanitas or little mornings, before mass. See more photos of this procession below.

October 31 Procession

Then on October 31 at 5 p.m., a huge procession accompanies her again through the streets of Ajijic, with Aztec dancers, floats, bandas, and marching bands. It ends at the plaza for an outdoor mass on the Church San Andrés atrium. She’s returned to her chapel on the plaza in the evening.

The procession starts at 5 p.m. behind Church San Andrés and ends at the plaza an hour later. See more photos of this procession below.

Last updated November 7, 2019

Dane Strom

Dane Strom The Lakeside Guide

I moved to Ajijic in 2010 when I decided to quit my job of seven years as an editorial assistant at The Denver Post in Colorado. I'm the photographer, web designer, programmer, marketer, writer... the everything behind this website, The Lakeside Guide. All of the businesses on this website appear here for free at no cost to them. If you find this site useful, please consider giving a small donation to become a site patron. Learn more about The Lakeside Guide or check out my other website about photography of Mexico.

Photos of Fiesta for Our Lady of the Rosary

October 31 Procession

Banda Llano Grande performs in the rear courtyard of San Andrés Church in Ajijic before the October 31 procession for the Virgin of the Rosary.

Banda Llano Grande performs in the rear courtyard of San Andrés Church in Ajijic before the October 31 procession for the Virgin of the Rosary.

A girl stands in a diorama on a float while dressed as Our Lady of the Rosary.

A girl stands in a diorama on a float while dressed as Our Lady of the Rosary.

Dioramas with representations of scenes from the Bible accompany the statue of the Virgin of the Rosary on her journey from the church around the town.

Dioramas with representations of scenes from the Bible accompany the statue of the Virgin of the Rosary on her journey from the church around the town.

A conchera, or Aztec dancer, wears an elaborate headdress made of pheasant feathers during the 2013 Fiesta of the Virgin of the Rosary in Ajijic, Jalisco, Mexico. The dancers take part in many of Mexico's Roman Catholic holidays, which to this day continue to incorporate many customs with pre-hispanic, non-Catholic origins.

A conchera, or Aztec dancer, wears an elaborate headdress made of pheasant feathers during the 2013 Fiesta of the Virgin of the Rosary. The dancers take part in many of Mexico's Roman Catholic holidays, which to this day continue to incorporate many customs with Pre-Hispanic, non-Catholic origins.

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An Aztec dancer lights incense before the procession begins at 5 p.m. Dancers, bands, escaramuzas, and floats start gathering on Galeana Street behind the big church after 4 p.m.

An Aztec dancer lights incense before the procession begins at 5 p.m. Dancers, bands, escaramuzas, and floats start gathering on Galeana Street behind San Andrés Church after 4 p.m.

A little danzante azteca blows a conch shell.

A little danzante azteca blows a conch shell.

The statue of the Virgin of the Rosary starts its trip around Ajijic. Throughout the year, she is kept in her chapel on the Ajijic plaza. At the end of September, she's carried in a series of two evening processions first to the church in Seís Esquinas and then to the Church San Andrés, where she stays put for the month of October.

The statue of the Virgin of the Rosary starts its trip around Ajijic. Throughout the year, she is kept in her chapel on the Ajijic plaza. At the end of September, she's carried in a series of two evening processions first to the church in Seís Esquinas and then to the Church San Andrés, where she stays put for the month of October.

Marching bands take part in this procession and many others in the area.

Marching bands take part in this procession and many others in the area.

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Fiesta of the Virgin of the Rosary

Fiesta of the Virgin of the Rosary

A bugler plays in one of the marching bands.

A bugler plays in one of the marching bands.

Clarinetists in a banda perform in the parade.

Clarinetists in a banda perform in the parade.

A conchero dances in the last sunlight of the evening.

A conchero dances in the last sunlight of the evening.

Parents help their infant walk in the procession for Our Lady of the Rosary.

Parents help their infant walk in the procession for Our Lady of the Rosary.

Fiesta of the Virgin of the Rosary

Fiesta of the Virgin of the Rosary

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Dance of the Little Old Men

Dance of the Little Old Men

A dancer in Pátzcuaro, Michoacán, performs La Danza de los Viejitos, the Dance of the Little Old Men, a traditional dance from Michoacan.

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Purchase This Fine Art Print
Fiesta of the Virgin of the Rosary
Aztec dancers during the procession.

Aztec dancers during the procession.

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The procession ends back at Church San Andrés just after sunset for an outdoor mass on the church atrium.

The procession ends back at Church San Andrés just after sunset for an outdoor mass on the church atrium.

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