The Fiesta de la Virgen del Rosario is a month-long celebration for Ajijic’s patroness, the Virgin of the Rosary.
Most towns in Mexico have a patrón (Saint Andrew in Ajijic) and a patrona, who get honored each year with a nine-day novenario. Ajijic’s patrona gets a whole month-long celebration with two processions at the end of September and a final, larger procession on October 31.
September 29 Procession
The image of the virgin stays year-round in her chapel on the Ajijic plaza. But every 29th of September she is taken out and marched to the church near Seís Esquinas in West Ajijic. This procession begins at 5 p.m. See more photos of this procession further down the page.
September 30 Procession
The next day on September 30, another procession takes her to Church San Andrés, where she stays for the month of October. This procession starts at 6: 30 p.m. Every morning of the month, a procession takes place before sunrise, called las mañanitas or little mornings, before mass. See more photos of this procession below.
October 31 Procession
Then on October 31 at 5 p.m., a huge procession accompanies her again through the streets of Ajijic, with Aztec dancers, floats, bandas, and marching bands. It ends at the plaza for an outdoor mass on the Church San Andrés atrium. She’s returned to her chapel on the plaza in the evening.
The procession starts at 5 p.m. behind Church San Andrés and ends at the plaza an hour later. See more photos of this procession below.
Last updated November 7, 2019