Lakeside Guide to Lake Chapala, Ajijic, Mexico

Café de Veracruz

At a Glance

For 18 years, Francisco Martínez has been on the Ajijic highway selling coffee beans from his farm in Veracruz.

More Info

If you’ve been on the highway in Ajijic, it’s hard to miss Francisco García Martínez and his ubiquitous red truck with a white sign that reads “Café 100% Puro.” For the last 19 years, Francisco has set up shop about a block west of Farmacia Guadalajara on the highway that runs through town.

Francisco sells beans that his family grows on 2.5 acres of land in the Coatepec region in his native state of Veracruz.

He spends about a month here in Ajijic until he sells out of beans. Then he’s gone for two weeks as he makes the 15-hour return trip to his home in Veracruz, where he collects and roasts more beans before heading back to Ajijic to start the cycle over again.

You can sometimes spot his business partner, Claudio, selling the same beans out of a wheelbarrow that he pushes around town. (Catch him in the plaza during the morning or outside of the restaurant Tengo on Morelos afternoons and evenings.)

Francisco sells a dark and a medium roast. Prices as of April 2018 are 170 pesos per kilo. Choose from whole beans, or Claudio or Francisco will grind them for you while you wait.

 

Last updated April 27, 2019

Dane Strom

Dane Strom The Lakeside Guide

I moved to Ajijic in 2010 when I decided to quit my job of seven years as an editorial assistant at The Denver Post in Colorado. I'm the photographer, web designer, programmer, marketer, writer... the everything behind this website, The Lakeside Guide. All of the businesses on this website appear here for free at no cost to them. If you find this site useful, please consider giving a small donation to become a site patron. Learn more about The Lakeside Guide or check out my other website about photography of Mexico.

Street View

Address

Carretera Oriente #38

Ajijic

HoursOpen Now

Due to the coronavirus, many businesses are now closed. Many restaurants now only have takeout/delivery. See the home delivery list.*

Francisco is not always in Ajijic. He is here for 4 weeks at a time before he returns to Veracruz for 2 weeks to roast more coffee.

Mon7:00 am -9:00 pm
Tue7:00 am -9:00 pm
Wed7:00 am -9:00 pm
Thu7:00 am -9:00 pm
Fri7:00 am -9:00 pm
Sat7:00 am -9:00 pm
Sun7:00 am -9:00 pm

Photos of Café de Veracruz

Spooning coffee beans into the hand grinder.

Spooning coffee beans into the hand grinder.

Coffee beans fresh from The Coatepec region of Veracruz.

Coffee beans fresh from The Coatepec region of Veracruz.

Francisco will sell you kilos or half-kilos or any amount. Or sell you the exact amount in pesos that you want.

Francisco will sell you kilos or half-kilos or any amount. Or sell you the exact amount in pesos that you want. As of April 2018, he's selling a kilo of coffee beans for 170 pesos (about $9.30 USD).

Weighing ground coffee on the scale.

Weighing ground coffee on the scale.

Dark roast coffee beans from Veracruz.

Dark roast coffee beans from Veracruz.

Medium roast coffee beans from Veracruz in Francisco's coffee grinder.

Medium roast coffee beans from Veracruz in Francisco's coffee grinder.

Coffee beans in the back of the truck and a book about St. Jude, the patron saint of lost causes.

Coffee beans in the back of the truck and a book about St. Jude, the patron saint of lost causes He's also the patron saint of merchants.

A scale and lots of bags of coffee in the back of Francisco's truck.

A scale and lots of bags of coffee in the back of Francisco's truck.

Francisco García grinding coffee along the highway in Ajijic.

Francisco García grinding coffee along the highway in Ajijic.

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Francisco García Martínez grows his coffee on 2.5 acres of property in his home state, Veracruz.

Francisco García Martínez grows his coffee on 2.5 acres of property in his home state, Veracruz.

Francisco talks to a passerby while selling coffee on the highway in Ajijic.

Francisco talks to a passerby while selling coffee on the highway in Ajijic.

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