If you’ve been on the highway in Ajijic, it’s hard to miss Francisco García Martínez and his ubiquitous red truck with a white sign that reads “Café 100% Puro.” For the last 18 years, Francisco has set up shop about a block west of Farmacia Guadalajara on the highway that runs through town.
Francisco sells beans that his family grows on 2.5 acres of land in the Coatepec region in his native state of Veracruz.
He spends about a month here in Ajijic until he sells out of beans. Then he’s gone for two weeks as he makes the 15-hour return trip to his home in Veracruz, where he collects and roasts more beans before heading back to Ajijic to start the cycle over again.
You can sometimes spot his business partner, Claudio, selling the same beans out of a wheelbarrow that he pushes around town. (Catch him in the plaza during the morning or outside of the restaurant Tengo on Morelos afternoons and evenings.)
Francisco sells a dark and a medium roast. Prices as of April 2018 are 170 pesos per kilo. Choose from whole beans, or Claudio or Francisco will grind them for you while you wait.
Carretera Oriente #38• Ajijic
Francisco is not always in Ajijic. He is here for 4 weeks at a time before he returns to Veracruz for 2 weeks to roast more coffee.